Defining Visual Design
Alignment with existing Techwear and Eastern Minimalism
Sustainability "CleanTech" would join Uniqlo's existing brandlines: HeatTech and BlockTech. Out of 3 directions, I chose nature to connect with urban customers. Textures, asymmetrical alignment, and heavy contrast would highlight imagery.
Moodboard
Sound in a Bottle
Most of the imagery inspired the idea of noise in physical installations, making customers feel closer to the environment their clothing came from.

Styleboard
Sound in a Bottle
Much of the styleboard focused on way to bring out background imagery: delicate typography, diagonal elements, and textured patterns.

Design System
A system that spans across multiple physical and digital products
Because the fashion industry relies heavily on images to communicate information, I specified grids, type, iconography, and image treatments.