Analyzing Internal Metrics
Over 100 survey responses came from young to older adult readers. I looked over metric data, but found that surveys were most insightful
Many readers metioned their subscription to authors. Many couldn’t tell the difference between staff writers and community writers.
Vetted by Friends
Readers trust content shared by friends and colleagues more. This is an example of “word-of-mouth marketing,” a phenomena in social media.
Several readers trusted Forbes articles, but they could identify biased, opinion-based writing and professional writing.
Readers enjoy up-to-date and thought-provoking content about a wide range of industries. Many rely on Forbes for advice and guidance.
Readers don’t like to be interrupted with long-form content. Many preferred a balance of text and images to support to data, and most disliked ads.